Metricool

★★★★☆4.4 / 5 editorial Freemium Free plan available for one brand; paid plans scale by number of brands — check the official site for current pricing.

Analytics-first social management with planning, ads, and AI assistance.

✓ Editor-verified listing — details reviewed by Grab AI Tool editors; pricing re-checked regularly.

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#analytics#social media#scheduling#reporting#competitor tracking

What is Metricool?

Metricool starts from analytics: it tracks your website, social accounts, and ad campaigns in one dashboard, then adds a planner for scheduling posts, a link-in-bio tool, and an AI assistant for captions. Agencies like its white-label reports, and creators like seeing competitors' public metrics alongside their own numbers.

A genuinely useful free plan covers one brand, and paid tiers scale by brands and features rather than punishing per-user fees. The planner is capable but less slick than scheduling-first rivals, and some networks' data depends on API limits. For data-driven small teams, Metricool's analytics depth at its price is the headline.

Key Features

Unified analytics for web, social, and ads
Content planner and scheduling
Competitor tracking on public metrics
AI caption assistant and hashtag help
White-label client reports

Pros

Analytics depth beats most schedulers
Useful free plan
Brand-based pricing suits agencies

Cons

Planner less polished than rivals
Some data limited by network APIs
Advanced features need higher tiers

Pricing

Model: Freemium
Free plan available for one brand; paid plans scale by number of brands — check the official site for current pricing.

Adding Up Your AI Bill?

If you pay for Metricool alongside other AI subscriptions, the monthly total adds up quietly. Tick every tool you pay for in our free AI Tool Cost Calculator to see your real monthly and yearly bill — and spot overlaps you can cut. Still choosing? Start with our guide on how to choose the right AI tool.