Pencil

★★★★☆4.0 / 5 editorial Paid Pricing is quote-based and sales-led, aimed at brands and agencies with substantial ad spend — check the official site for current pricing.

AI ad creative generation and prediction for performance marketing teams.

✓ Editor-verified listing — details reviewed by Grab AI Tool editors; pricing re-checked regularly.

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#ad creatives#paid social#video ads#creative testing#ecommerce

What is Pencil?

Pencil generates ad creative — images, copy, and video variations — trained on what actually performs in paid media. Part of the Brandtech Group, it connects to ad accounts on Meta, TikTok, and Google so it can learn from your own results and predict which new variations are most likely to work before you spend budget testing them.

Marketers feed in brand assets and product feeds, and Pencil assembles on-brand variations at the volume paid social demands, complete with insights explaining why a creative won or lost. It is aimed at brands and agencies spending seriously on ads rather than occasional boosters, and pricing is handled through sales conversations rather than a public self-serve checkout.

Key Features

AI-generated ad images, copy, and video variations
Performance predictions before you spend on testing
Learns from your connected Meta, TikTok, and Google accounts
Product-feed creative at scale for commerce brands
Creative insights explaining winners and losers

Pros

Built specifically for paid-media creative volume
Prediction angle saves testing budget
Strong brand-asset controls for agencies

Cons

No public pricing; sales-led buying process
Best value only at meaningful ad spend
Less useful for organic content or small advertisers

Pricing

Model: Paid
Pricing is quote-based and sales-led, aimed at brands and agencies with substantial ad spend — check the official site for current pricing.

Adding Up Your AI Bill?

If you pay for Pencil alongside other AI subscriptions, the monthly total adds up quietly. Tick every tool you pay for in our free AI Tool Cost Calculator to see your real monthly and yearly bill — and spot overlaps you can cut. Still choosing? Start with our guide on how to choose the right AI tool.