Analytics-first social management with planning, ads, and AI assistance.
Mention
Brand monitoring plus publishing, with alerts for every web and social mention.
✓ Editor-verified listing — details reviewed by Grab AI Tool editors; pricing re-checked regularly.
What is Mention?
Mention tracks your brand, competitors, and industry keywords across social networks, news, blogs, forums, and review sites, alerting you in real time when something matters. It adds a publishing calendar and AI-assisted insights on sentiment and reach, positioning itself as the monitoring tool for teams that also want to act on what they hear.
Boolean queries, spike reports, and influencer discovery go deeper than basic alerts, and the interface stays approachable for non-analysts. Mention's social coverage depends on network APIs like every tool in this class, and costs rise as keyword and mention volumes grow. It suits mid-size brands that want monitoring and light publishing without buying two platforms.
Key Features
- Real-time alerts across web and social sources
- Boolean search for precise monitoring
- Sentiment and reach analytics
- Built-in publishing calendar
- Influencer discovery and tracking
Pros
- Monitoring plus publishing in one subscription
- Boolean queries give real precision
- Approachable for small teams
Cons
- Costs scale with mentions and keywords
- Publishing features are lighter than dedicated schedulers
- Some sources sit behind higher tiers
Pricing
- Model: Paid
- Paid plans tiered by keywords and mention volume, with a free trial — check the official site for current pricing.
Mention Alternatives: Where to Look Next
Mention pairs monitoring with publishing. If you are comparing it, the usual reasons are price, deeper listening, or the newer question of how AI assistants describe your brand — the shortlist below covers each.
- Brand24 — mention monitoring across web and social, from $79/mo billed annually
- Awario — social listening and lead-finding, from $29/mo billed annually
- Dageno — free maps of how AI chatbots connect your brand to competitors
- Operato AI — free AI Readiness Score and fix-first guidance
- YouScan — visual listening for logos and products in photos
Adding Up Your AI Bill?
If you pay for Mention alongside other AI subscriptions, the monthly total adds up quietly. Tick every tool you pay for in our free AI Tool Cost Calculator to see your real monthly and yearly bill — and spot overlaps you can cut. Still choosing? Start with our guide on how to choose the right AI tool.
How We Rated It
Scores reflect our editors’ independent assessment at the time of review.
Alternatives to Mention
ML-powered attribution and media mix modeling for e-commerce brands.
AI social media scheduler with built-in copywriting and design templates.